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home > yellow pages
vs. Website optimized for search
 Local Yellow Page Advertising VS. Search Optimized Websites
Spend Your Advertising Dollars Wisely
Successful advertising is based on getting
your message in front of potential customers. Both
yellow pages (a.k.a. printed telephone directory of
businesses) ads and Websites certainly do that, but
Internet
marketing allows you to communicate with your audience on a
more targeted, detailed and personal level.
People are now, more than ever,
searching
Online...according to Jupiter Media, over 64% of people who are looking for
information Online, use search engines.
The Showdown
Think of even the simplest Website as a
dynamic yellow page ad...with the potential of reaching and
attracting thousands of new customers. On the other
hand,
yellow
pages are historically associated with finding business
information (especially with the over 30 crowd). We
think the winner is clear, but here are a few things to
consider when deciding how your company's marketing budget
should be allocated:
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Comparison Matrix — Yellow pages ads versus Websites
with SEO |
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Yellow
page advertisements |
Search optimized Websites |
| Content |
Limited - depends on size and number of ads. |
Plentiful, current and scalable. |
| Traffic |
Decreasing by the day. |
Increasing by the day. |
| Portability |
Yes. It's a good work out lugging
this thing around. |
Yes. Thanks to WiFi and cell phone
technology. |
| Measurability |
Difficult to measure return on investment. |
Comprehensive. Web analytics track/measure visits, clicks
and conversions. |
| Interactivity |
No. |
Yes. (Forms, Blogs, Wikis, Surveys,
Social Media,
etc.) |
| Geographical Reach |
Local. |
Local, regional and worldwide. |
| Targeted Keywords |
No - listings are for a single category. |
Yes – we can target the most
frequently searched keywords. |
| Modifications/Updates |
Yearly. |
Hourly, daily, weekly, or as often as needed. |
| Cost |
Expensive – hundreds
or thousands a year.
(per ad, per geographic
area, per category) |
Cost-effective – an
entire Website can cost less than a small Yellow Pages ad. |
Search Engine Traffic Trends
Interesting
Google Trend* showing
increasing traffic to Web-based search engines.
Conclusions
We do not recommend abandoning your YP ads. But many businesses are saving on marketing
costs by slimming down their YP presence and investing the money into a search friendly
Website. Your marketing dollars can generate a much
better ROI when you focus on providing relevant content that
converts your visitors into customers.
That's where we come in. Our Website design
and SEO services
can help your business by creating or improving your Online
presence.
Get Started Today
Get a jump on your competition with
a search engine optimized (SEO) company Website.
Take advantage of a highly targeted
SEO campaign that will help bring you more business and
increase your ROI.
Contact us & learn
how we help drive traffic to your Website.
*Google Trends provides insights into broad search patterns.
Please keep in mind that several approximations are used
when computing these results.
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