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Web / Internet Marketing
OK, you've invested in a Website and a few people are visiting your site.
But the phone isn't ringing and the orders aren't coming in. Now what?
You need a strategy to help attract new visitors and convert them into customers.
No worries, we can help.
1. Let the Search Engines know where you are and what you're all about
We manually submit your site to the leading engines and directories. Our
organic search optimization process
will help ensure your pages are clean and descriptive, so that the search
engines can easily index your site's content.
2. Call to Action
You only have a few seconds to engage new visitors once they land on your
site. We help you organize
information so that potential customers can quickly find what they are
looking for and take action. Whether it's emailing or calling you on
the phone, filling out a form, or adding a product to a shopping cart.
The process must be both intuitive and simple.
Our designers have years of expertise in the areas of page layout,
navigation and site aesthetics.
3.
Measure with Web Analytics
Web analytics is the measurement of the behavior of
visitors to a Website. We focus on which aspects of your Website
work towards your business objectives; for example, which landing pages
"encourage" people to make a purchase.
We will help answer these key questions:
- How many site visitors per day, per week, per month?
- Are they new or returning visitors?
- What search keywords are they using to find you with?
- Which page get the most views? The most clicks?
- How long do visitors stay on your site?
- Which pages do they enter and exit from?
4. Analyze and Transform
We can help you analyze the
performance of your Website and transform it. Sometimes subtle
changes in design can help turn short-attention-span visitors into customers.
LaJuett's Internet marketing methodology will help
drive traffic to your Website, engage your visitors and ultimately drive
sales.
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Web / Internet Marketing,
Search Optimization
& Website Analytics |
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Learn how to get a
better return on your Website investment and
convert visitors into buyers.
Call
585-329-3691 or
contact us today!
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Key definitions
Hit - A request for a file from the web
server. A single web-page typically consists of multiple files, each counted as a hit as the page is
downloaded.
Page View - A request for a file whose
type is defined as a page in log analysis.
Session - A series of requests (page
views)
from the same uniquely identified client.
Unique Visitor - Uniquely
identified client viewing pages. A visitor can make multiple visits.
Repeat Visitor - A visitor that has
made at least one previous visit. The period between the last and
current visit is called visitor recency and is measured in days.
New Visitor - A visitor that has not
made any previous visits.
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