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search engine optimization
Organic Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of increasing the volume of
traffic (visits) to a web site from search engines via "natural" (organic)
search results. Typically, the higher up a site appears in the search results
list, the more visitors it will receive. SEO can target various kinds of search,
including image search, local search, and industry-specific search engines.
Our Organic SEO Process
- Research: In order to effectively target keyword
phrases, we familiarize ourselves with your company's industry and target
audience. Our next step is to compile effective phrases and keywords. These
will then be reviewed in order to target the most relevant keywords for your
SEO campaign.
- Benchmark: Before making any changes to your Website,
our team will complete a benchmark search engine positioning report (Google,
Bing and Yahoo). This will be used to monitor the successfulness of your SEO
campaign.
- On-Page Optimization: We optimize your website's
content, Meta tags, user interface, and code. We also analyze the outgoing
and incoming links to your website along with the internal linking
structure.
- Off-Page Optimization: We submit your Website to
popular search engines and quality directories and help get
quality referring links.
- Track and Measure: As the search engines begin to index
your site, our team will monitor your SEO campaign progress using a variety
of industry standard analysis tools.
- Evolve and Maintain:
Successful SEO campaigns take
time. We require a 60 day contract to allow for multiple site revisions
(tweaks) as the search engines begin to re-crawl your site. After the first
3 months, you have the option to discontinue our services at any time. If
you are satisfied with your ongoing Internet marketing campaign, we will
continue providing optimization services on an annual basis.
Contact us for more information, or to get started
on your SEO / SEM campaign today.
SEO Tips for Content Creation and Writing
Start with Clean, Valid Code
Make sure your Website's code validates. Errors in your
html code may prevent a search engine from indexing the site
successfully.
Remember Content is King
Search engines don't "see" a site. They only "read" a
site. Make sure you have descriptive text content for a search engine to
crawl.
Write Your Content with "Searchers" in Mind
If you are writing something that you want to be "found"
on the Web, think about the words and phrases someone would search for.
Use them multiple times, but not in every sentence or paragraph.
Put Important Content First
A search engine enters your Web site and, for the most
part, ignores the formatting styles. It just scans through the pages
gathering content and information. Place keyword rich content as close
to the top of the page as possible.
Descriptive Titles, Keywords and Links
Search engines do not care about how visually appealing
your site is. But they do evaluate the content, scoring words and
phrases. Words found in your page titles, meta tag descriptions and
within your pages are key.
Thorough Site Navigation and Link Structure
A search engine crawls through your site, jumping from
page to page. Good navigational links to the pages, categories and
archives will invite a search engine to follow the connecting links
thereby indexing all pages within your Website.
Ms. / Mr. Popularity
It's not just how good your site is...it's also about
having good sites link to you. The number of incoming links your site
has is recognized by Google and can be checked by typing
link:yourdomainname for (example
link:www.lajuett.com)
Need help with SEO copywriting? We can help!
Call 585-210-0018
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