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Beyond Search Marketing
OK, you've invested in a Website and people are visiting your site.
But the phone isn't ringing and the orders aren't coming in. Now what?
You need a strategy to help convert visitors into customers.
Enter Web Analytics
Web analytics is the measurement of the behavior of
visitors to a Website. In a commercial context, it
especially refers to the measurement of which aspects of the Website
work towards the business objectives; for example, which landing pages
"encourage" people to make a purchase.
Track, Measure and Transform
We can help you track, measure and analyze the
performance of your Website and turn short-attention spanned visitors into customers.
We will help answer these key questions:
- How many site visitors per day, per week, per month?
- Are they new or returning visitors?
- What search keywords are they using to find you with?
- Which page get the most views? The most clicks?
- How long do visitors stay on your site?
- Which pages do they enter and exit from?
- And more...
LaJuett's Web analytics methodology will help
drive traffic to your Website, engage your visitors and ultimately drive
sales.
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Search
Optimization, Marketing
& Web Analytics
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Learn how to get a
better return on your Website investment and
convert visitors into buyers.
Call
585-329-3691 or
contact us today!
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Key definitions
Hit - A request for a file from the web
server. A single web-page typically consists of multiple files, each counted as a hit as the page is
downloaded.
Page View - A request for a file whose
type is defined as a page in log analysis.
Session - A series of requests (page
views)
from the same uniquely identified client.
Unique Visitor - Uniquely
identified client viewing pages. A visitor can make multiple visits.
Repeat Visitor - A visitor that has
made at least one previous visit. The period between the last and
current visit is called visitor recency and is measured in days.
New Visitor - A visitor that has not
made any previous visits.
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