|
home
> our work > social
media and social marketing
 Social media is
a new method of communication.
By strategically utilizing social media, businesses
can connect directly with both new and existing
customers.
It is our goal to help companies
use Online tools and implement social media strategies
to meet business goals.
Implementing Social Media as Part of an Inbound
Marketing Campaign
There is a fast growing list of social
media tools available, and it's our job to point you
to the right ones for your company. Once we have the
strategy in place, we can manage your social media for
you, or collaborate with your staff. We offer strategies
for online engagements (e.g., blogging, social networking),
product marketing,
search engine
optimization, as well as content development.
Here is a partial listing of
types of social media:
-
Blogs
and Micro-Blogs
- Online Surveys and polls
- Online Videos (i.e., YouTube channels)
- Podcasts
- Twitter
- Social Networks (i.e.,
LinkedIn,
Facebook, MySpace)
- Live Web Broadcasts
- Widgets
-
Wikis
Managing, Leveraging and Learning from Your Social
Identity
Pay attention to what is being said
about your company and be part of the conversation.
It is very important to monitor and respond to the conversations
that are happening. After all, social media allows you
the ability to have a direct interactive dialogue with
your customers.
Managing your social identity
includes the following components:
- Social Media and Search Engine Optimization
- Monitoring Your Online Reputation (i.e.,
Google
Alerts)
- Social Media Profile Set Up and Management
Our Social Media Offerings:
SOCIAL SET-UP
If you know you want to be engaged in
social media, but aren't sure where to begin, we offer
an 8 hour consulting block to help you build your strategy,
as well as a review of the tactics to bring it to life
based on your budget and staff. This is a one-time fee
that includes an input meeting, strategy paper and final
presentation. - Start
social networking -
SOCIAL SPRINGBOARD
Perhaps you already have a strategy
in place, and staff members who can devote time to the
implementation. The trouble is, you don't know how to
set up a Facebook page...this is where we come in.
Our Social Media experts can help you set up all the
accounts you need and provide basic training.
- Rev up your social media
campaign -
SOCIAL SOLUTION
You know social media can help your
business, but you don't have the time—or a marketing
or PR staffer—to make it happen. Patrick LaJuett offers
a total solution that encompasses strategy, content
creation, monitoring, ROI information and social media
administration. You don't have to do anything except
meet with us bi-monthly to review a summary of everything
that's been happening.
- Start
your company social media campaign today -
Cost depends on the number of sites actively utilized
and monitored and the amount of content created.
|
