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Personalized URLs (PURLs)

One of the very best ways to get the attention is to use a personal URL. A personalized URL (also called a PURL) is a URL which includes the name of the customer which you can send them.

By using PURLs along with direct marketing, you'll make a great impression on the people you contact. A PURL gives a personal touch to your communications and gives the contact the feeling that your business recognizes them as an individual and cares enough to give them a personal touch.

Benefits of personalized URLs:

• Helps your business to stand apart from other companies
• Provide a personal touch to your current and prospective clients
• Lets your customers know that you care enough to address them personally
• Reach customers and build your company brand
• Greater response rates
   

Key Definitions

A PURL is a Web address that is unique to each visitor.

When someone visits a PURL, personalized dynamic content is displayed in real time. Enabling you to achieve higher response rates and ROI than in direct marketing campaigns.

Personalized URLs are assigned to individuals based on the direct mail campaign database and are included as a variable data field. When recipients of the mail piece visit their PURL, the page is tailored to that specific recipient.

A landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.

For many landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.